Reputito is an AI SaaS platform for social media comment management, community intelligence, and online reputation management. I designed the marketing website and SaaS dashboard, shaping the experience from first visit to daily use.
The product is powerful, but the story had to stay simple. Reputito combines comment management, sentiment analysis, automations, reports, and community intelligence. The challenge was to explain that value quickly without making the AI feel cold or overly technical.
I designed the marketing website, landing page structure, public pages, and the SaaS dashboard experience. The work covered UI/UX, visual hierarchy, layout, product flows, design system thinking, and connected marketing tools.
The marketing website was shaped to explain what Reputito does, who it helps, and why it matters. I worked on the homepage, pricing, features, blog, login, register, and affiliate pages, with clear calls to action and a friendly SaaS visual direction.
The dashboard needed to support daily comment workflows without overwhelming users. I designed areas for inbox management, analytics, live sentiment, knowledge base tools, automations, reports, team roles, platform connections, settings, billing, and referrals.
Important flows included Needs Help, Suggested Automations, sentiment and intent signals, AI recommendations, comment and DM automations, learned replies, unresolved questions, weekly PDF reports, usage limits, and AI behaviour settings.
The design direction is modern, clean, SaaS-focused, conversion-oriented, friendly, and human. The key idea was simple: AI should not feel robotic. The interface uses calm hierarchy, direct labels, useful empty states, and clear product language.
I also set up connected marketing tools, including Make.com automations, newsletter forms, email flows, and supporting website integrations.
Reputito now has a clearer product story across its public website and a structured SaaS experience for daily community management. The work makes a complex AI product easier to understand, navigate, and trust.
Credits: design, UI/UX, website structure, dashboard experience, and integrations by Mihai Gavrila.
