Work  /  Laura Avery Skin Design, Boutique Skincare Website

Laura Avery Skin Design. Boutique skincare studio website.

Laura Avery Skin Design is a boutique skin health and cosmetic injectables studio in Kellyville, Sydney. I designed the website in Figma and developed it in Webflow, creating a polished, responsive experience that presents the studio, treatments, and enquiry path clearly.

Client
Laura Avery Skin Design
Year
2024
Scope
Figma design · Webflow · UI/UX
Focus
Service presentation
Laura Avery Skin Design boutique skincare studio website preview

The Challenge

The website needed to feel refined, personal, and easy to navigate. The challenge was to present skin health and cosmetic injectable services clearly while keeping the experience warm, professional, and conversion-focused.

My Role

I worked on Figma design, Webflow development, web design, UI/UX, responsive design, visual direction, clean Webflow implementation, service presentation, and conversion-focused page structure.

FIG
Interface design
and visual direction
WF
Webflow build
and implementation
UX
Treatment pages
and enquiry flow

Website Design

The design focused on calm visual hierarchy, clear treatment presentation, and an approachable tone that suits a boutique in-home studio.

Webflow Development

The website was developed in Webflow with responsive layouts, clean page structure, and a polished implementation across desktop and mobile.

Design Approach

The approach balanced premium beauty styling with practical conversion flow. Visitors can understand the studio, explore treatments, and move towards an enquiry without friction.

Result

Laura Avery Skin Design received a refined responsive website with clearer service presentation, stronger brand positioning, and a more focused enquiry path.

Tags: Figma, Webflow, beauty, healthcare, web design, web development, UI/UX, responsive design.

Credits: Figma design, Webflow development, web design, UI/UX, responsive design, visual direction, service presentation, and conversion-focused page structure by Mihai Gavrila.

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